Packaging Design & Artworking for HOWL – a Sex-Positive, LGBTQ+ Community Brand.
Introduction
HOWL was born out of a queer-inclusive art and techno performance festival in London in 2019. Rooted in community, it brought together LGBTQ+ collectives from across the UK under one roof.
Since then, HOWL has evolved into a sex-positive brand and inclusive community for all genders and sexualities—championing collaboration, encouraging new interactions, breaking down taboos through education, and promoting liberation through exploration
Deliverables
Project deliverables included conceptualising the core packaging design, developing a custom 3D art piece for a seamless wrap application, generating digital 3D prototypes, preparing print-ready artwork, and ensuring brand consistency across website, social media, and marketing assets.
The scope also extended to designing merchandise, digital touchpoints, and out-of-home customer experiences to maintain a cohesive and immersive brand identity.
AR Face Filter
Additionally, I have developed an augmented reality (AR) face filter for the HOWL Instagram account, aiming to raise awareness about HOWL by encouraging the audience to submit their predictions.
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