Beverage Concept Featuring Bold, Unusual Flavours and Modern Packaging

Brief:

This concept was born out of a desire to shake up the predictable beverage offerings seen in many local shops.

The goal was to develop a brand that delivers a refreshing burst of unexpected flavours — something bold, distinctive, and memorable. Alongside the flavour concept, special attention was given to crafting a clever, modern packaging system that reflects the brand’s fresh and unconventional spirit.

Introduction:

This is CLEAR.

A concept built around unconventional flavours and the beauty of raw ingredients, designed to refresh customers who are tired of ordinary tastes and uninspired packaging.

Solution:

Minimal, transparent, and recyclable glass cans showcase the wild, natural ingredients inside. The drinks are designed to be enjoyed two ways: chilled for a refreshing experience, or warmed as a comforting tea in the winter edition.