Brand Concept Design for the annual CBD Report.
Introducing Pinck — a playful fusion of CBD and pink coconut milk, designed to stand out in both flavour and form. Packaged in a trendy millennial pink tone, Pinck captures the refreshing essence of raw coconut with calming CBD benefits. The result is a visually striking, Instagrammable product that feels both modern and natural.
Brief:
Create a new CBD brand that fills a gap within the evolving wellness and functional beverage market.
This concept began with in-depth market research into the current CBD landscape, identifying oversaturated segments and underserved audiences. Insights were used to define a clear opportunity for a new brand that speaks to a specific lifestyle and consumer mindset, with unique positioning in both flavour and aesthetic.
